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May 27, 2017

If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine. The power of content marketing has made it easier than ever to implement evergreen lead generation strategies and convert those...

May 27, 2017

If you want your business to be more sustainable, you need to market effectively. Whether bringing to market an eco-friendly product, forging innovation within your manufacturing process to reduce environmental impact, or providing services that allow your customer to...

May 27, 2017

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

S...

May 27, 2017

We are innately social creatures, hardwired to seek each other out and profoundly shaped by our relationships and alliances.

Our ability to empathize, relate to one another and communicate our thoughts and ideas is what sets us apart and makes us uniquely human. We natu...

May 27, 2017

With the last week’s terrorist attack, I’ve been thinking very much about how brand can show their sorrow and compassion without coming across opportunistic and sales-obssessed. 

For that I came up with 5 steps:

1) Identify the players of the crisis

The main scary aspect...

May 13, 2017

We're told to follow our dreams, pursue our passions and be extraordinary. But what if we haven't yet figured out what we're meant to do? 

We millennials were told we can be anything we want. Unfortunately, that unlimited encouragement also can feel a lot like pres...

May 13, 2017

In order to establish a credible personal brand that people trust you need great content that speaks directly to them. Without this you will not be successful in your lead generation and conversion rates.

How can your brand better connect with your community in an authe...

May 13, 2017

When mulling over possible reasons for the alarming nastiness associated with the recent presidential election in the United States, I am reminded of my grade-school bully. Handsome, often charming, superbly athletic, the bully (let’s call him Mike) would frequently, u...

May 13, 2017

For the first time ever, there is data to clearly illustrate seven financial habits of highly effective small business owners. Based on a comprehensive study of 1,700 small business owners in the U.S., fewer than one in four owners of small businesses currently adopt a...

May 13, 2017

Every time you pick up a book -- or download one to a device -- opportunity knocks at your door. A good book represents a chance to expose yourself to groundbreaking, thought-provoking ideas that could blow your mind and enhance your vision.

The truth is that you can ne...

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