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Your daily input on Leaderships, Creativity and Communication | K. Von Novack

The McDonald's Story

Ray Kroc was driving around America in 1954, selling milkshake machines, when he arrived at a diner with a difference: every burger it served was identical, and it was handed to you in a paper bag, just a few seconds after you placed your order. The humble masterminds behind this “Speedee” system were the McDonald brothers Mac and Dick, but it was the ruthless and tireless Kroc who saw how their innovations could be the basis of a gargantuan franchise: McDonald’s.

Scripted by the screenwriter of “The Wrestler”, The Founder is a bright, dynamic account of a world-changing relationship. It’s also astoundingly timely. Although the film was completed well before the election, its penetrating commentary on ambition and salesmanship has as much to say about The Donald as it does about McDonald’s.

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