Media historically has been created and distributed to audiences in a very specific way. For example, a radio or television program was written and produced, then broadcast to an audience who would consume it. The audience may or may not have enjoyed the final product, but either way, they had no recourse or input into the creative process. It was a one-to-many distribution model. All of that changed with the introduction of BuzzFeed and other like-minded content platforms th

Although the various social media have been around for over ten years by now, achieving success in this field is still a mystery to many companies and professionals. Oftentimes when someone comes in to revamp the social media activities of a company, they’ll put some metrics in place, shove several pieces of content into a blog, and create a fancy Facebook page. In spite of this, concrete successes are not achieved. In the pandemonium of techniques, theories, and how-to’s, co